Marketing should generate revenue.
Answer 12 quick questions to identify if there are weak links in your system.
Marketing should generate revenue.
Answer 12 quick questions to identify if there are weak links in your system.
Scores are based on the following 3 key areas:
Structure
How clearly your sales and marketing activities are defined, planned, and managed as systems rather than handled ad hoc.
Consistency
How reliably visibility, follow-up, and sales activity continue during busy periods—without stopping and restarting.
Integration
How well sales and marketing priorities are connected to business goals, operations, and decision-making.
